In the News
MOMTREPRENEURSHIP - POPULAR TREND
McKeesport Daily News Article
July 13, 1999
Momtrepreneurship. The definition
- The combination of (Mom and entrepreneurship. That
is the right mix for Maria T. Bernardo Brady, a McKeesport
native who lives in North Huntingdon Twp.
She started her business in 1996 after
10 years of working in marketing for regional and community
banks. She develops strategic plans, creates advertising
and direct mail campaigns, manages media relations and
sells ad specialty items.
Her clients are primarily financial
institutions or businesses serving financial institutions.
Her expertise has been published m national, state and
local business publications. -
Her motivation to start a business
was her first daughter Rachael. "I needed a more
flexible work schedule to spend time with her. My husband
Ed was my coach, encouraging me to take the leap."
With a computer, a fax and telephone, she started The
Marketing Edge as sole proprietorship.
Three years later and another daughter,
Brady incorporated under Marakae Marketing, Inc. - Strategies
That Get You Noticed. Marakae is pronounced Ma Ra (long
"a") and Kae (long "a").
She said, "Ed thought of the
name as we were visiting a friend at McKeesPoint. 'The
Marakae' would be a good name for a boat - the combination
of the first syllables in Maria, Rachael and Kailey',
said. I needed a name, so I picked it."
Brady has joined the growing trend
of women-owned businesses., The Small Business Administration
predicts that women will own 35 per cent of small businesses
by 2000. Like Marakae Marketing, more than half of all
women-owned businesses are categorized in the service
Nearly three-fourths of women-owned
firms were still in business three years later, compared
to two-thirds of all U.S. firms.
"As a volunteer at The National
Education Center for Women in Business, I learned what
was needed to start a business," she said. "Although,
I believe entrepreneurship is in my blood - both my
grand parents and parents owned restaurants in McKeesport."
It is not uncommon for Brady to take
her children to the local printers or on other business-related
errands. KC Grapes from Adworks, Inc., in Irwin even
offers her daughters as built-in babysitters while they
conduct a meeting.
In-home childcare provides the support
to effectively work during "normal" business
hours. "It's great to know my kids can see me when
they want by just coming in my office. Or, I can be
there- when they don't feel well."
She admits it sometimes gets crowded
in her office with project files and toys.
"I enjoy my success because I'm
with my kids and can still grow in my career. My Mom
and husband offer great sup port - no one can do it
alone," she said.
She offers the following work-at-home
* Be very disciplined - set goals
and achieve them.
* Establish parameters with your kids
- when they see you on the phone, they can't interrupt.
* Create a space for them in your
office where they can play. They will learn from you
and imitate you. Create a folder with their name on
it and put special messages or coloring pages in their
* Don't mix household chores with
business goals - focus on business during business hours.
* Limit trips to the kitchen or you'll
be making plans for a diet.